InVivo acquires Welgro in Indonesia
InVivo NSA has acquired Welgro, a leading nutrition player in Indonesia. This acquisition confirms the company’s ambitions to further grow in Asia.
InVivo Animal Nutrition and Health operates in 28 countries. With previous experience in Asia, the company now has the means to accelerate its development in the region and consolidate its current positions in Vietnam, Indonesia, China, India, Myanmar, the Philippines, Thailand and Cambodia.
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The Indonesian company Welgro, which has 110 employees and an industrial plant with a capacity of 150,000 tonnes located south of Jakarta, falls exactly within the strategy. In the high potential complete poultry feed market, it is not only recognised for the quality of its products but has a strong trademark ‐ Gelang Merah.
This acquisition will enable InVivo NSA to accelerate the development of its complete feed range in Indonesia and strengthen its market share. Having opened a second plant in Surabaya in 2013, this further investment confirms.
According to Invivo NSA, its 3 priority investment areas are Latin America, Africa and Asia. For this reason, the company has been accelerating its development in Asia over the last 2 years: new plants in Indonesia and Vietnam, a new river loading dock in Vietnam, a move into the Philippines, plant construction projects, and several acquisitions under consideration.
