New NIR social media website goes live

The goal is to produce valuable, objective advice and opinions, to give industry professionals more insight into the use of NIR in the Feed industry. It features contributors, partners and industry professionals sharing their valuable input and engaging in an active, industry-specific community. There are no fees or obligations when participating in the NIRperformance.com community. 

The site has two main sections: Shared Perspectives and Resources.

Shared Perspectives is an online ‘event’ where selected industry professionals offer their thoughts on a relevant technical or business challenge within NIR and feed. Each ‘event’ has several participants representing different technology and feed industry disciplines with different angles on the challenge. It aims to be a valuable industry resource that helps to promote new technology development. Comments can be provided and a related nirperformance ‘Linked in’ discussion group and Twitter news feed extends the sites across search and social channels.

Resources is a library for diverse NIR related material including articles, white papers and video interviews, structured under four categories: Calibration; Production Control; Technology and Application. Material can be downloaded and comments can be shared. Visitors can also submit relevant and non-promotional material to share on the site.

The site already includes a number of articles and interviews and the first shared perspectives topic is ready for visitors to explore. The subject is whether routine analysis of enzyme substrates is viable and how it could reduce feed production costs.

website: www.nirperformance.com