People: New appointments at Optivite

Jason will be responsible for developing the brands global marketing strategy and driving growth across the company’s product portfolio.  This will involve reinforcing Optivite’s position as one of the leading providers of performance focused nutritional feed additives.

A key part of Jason’s role will be to develop a stronger relationship with Optivite‘s global network of distributors in order to better support their sales activity and develop long term customer relationships.

Jason graduated from Sheffield Hallam University in 2004 gaining a degree in business and marketing.  Since then he has worked across a number of industry sectors, ranging from retail to healthcare developing  marketing strategies and  supporting  successful  expansion programmes.

Pippa Pang, Anpario group marketing manager, said “Optivite is a major trading brand within the group and key to our future growth plans.  Jason’s wealth of marketing experience across a number of industry sectors provides him with the skills we need to support these ambitions.”