People: Zinpro establishes global sales, marketing team

As part of this integration, new roles and responsibilities within its executive sales and marketing team have been announced. The new global team is led by Joseph Carrica, a 23-year veteran of the company, appointed to the newly created position of executive vice president – Global Sales and Marketing. In this role, Carrica is responsible for overseeing the development, integration and implementation of the company’s sales, marketing and communications strategies worldwide. Carrica was most recently in the role of vice president of sales – North America.

“For more than two decades, Joe has been an integral part of our organization’s growth and success,” says William Scrimgeour, president and chief pperating officer for the company. “In this new expanded role, he will be responsible for driving the overall global strategic direction for our sales and marketing efforts throughout the world.”

Carrica will be supported by two recently appointed sales executives based at the company’s global headquarters in Eden Prairie, Minn.

Russ Wyllie has been promoted to the newly created position of vice president of sales – The Americas. This geographic sector includes all countries in North America, Central America and South America. Wyllie joined the North America sales group more than 10 years ago and has most recently served in the role of Business Manager – Western Region (U.S.).

Max Winders has been promoted to the role of vice president of Sales – International. This sector includes all countries outside of the Americas. Winders joined the international sales group in 1997 and has most recently served in the role of director – International Sales.

“Strong growth in both North America and International markets over the past 10 years has driven the need to realign our sales and marketing structure.”