Vi-Cor launches Pilot – the new brand name
Varied Industries Corporation (Vi-Cor), has broken its ties with NutriQuest and is launching its new brand name Pilot.
Vi-Cor manufactures refined functional carbohydrates (RFC), the 4 key features of which include:
1. Modulating the gut environment as a prebiotic,
2. Enhancing the immune system to both prevent and control disease,
3. Binding mycotoxins to prevent their negative impact, and
4. Improving nutrient digestibility.
Vi-Cor worked with an out-sourced marketing business model in the swine industry for the past 5-6 years. They had a relationship with NutriQuest (aka VAST) where they marketed products under the trade name Cel-Can (including Cel-Can X9 and Cel-Mos). Vi-Cor is the developer and manufacturer of these products.
The company has decided to make a ‘clean break from the past’ and have launched their new brand name Pilot. They will no longer be marketing products through NutriQuest, but directly, business to business, eliminating the middleman.
Earlier this year, Scott Webster, Vice President Swine Division, joined the Vi-Cor to head up the section
Vi-Cor has been in the livestock feed industry for over 50 years. The company conducts business in over 65 countries and has grown over 30% annually over the last decade.
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