AB Agri – the new name for ABNA

The name change was essentially because research
identified that customers and business partners struggle to immediately
understand what ABNA is and what it does. There is also continuing confusion in
theUK between ABNA
and its ABN pig and poultry division.

The logical
decision was to call the Group business AB Agri, which together with the strap
line Associated British Agriculture, clearly indicates the industry. It also
builds on the recognition with their website and the parent Associated British Foods
plc.

The new logo is perhaps the
most dramatic change. The 6 strand rainbow reflects the 6 core business areas
going forward.

• ABN (pig and poultry compound
  feed),

KW/

,
and 

New team members
AB Vista has
recruited three high profile, experienced professionals to develop its product
portfolio and sales in Latin America and Asia
Pacific.

Dr Mike
Bedford is very well known in
poultry nutrition circles for his pioneering work with feed enzymes in the mid
1990’s, which led to the wide scale use of Xylanase enzymes in wheat and corn
based broiler feeds.

MY Tan joins AB Vista from Novus Asia, where he had a variety of commercial
and technical roles including Head of Sales for North/Southeast Asia. Prior to Novus, MY was with
Finnfeeds working with their feed enzyme and betaine range in Technical and
Sales roles.

Dieter
Suida is a highly experienced, technically trained
professional who will be responsible for building AB Vista’s business in feed
yeast and feed enzymes in Latin American Markets from a
Brazil

base. Dieter also was formerly with Novus.