TechMix enters Australia market with appointment of Country Vet

The partnership with Country Vet marks TechMix’s first entry into the Australia market. Under the agreement, Country Vet has distribution rights for the TechMix swine product portfolio, which currently includes Blue2, Swine BlueLite 2Bw, Baby Pig Restart, N-Take, and Blue Mist.

David Muysson, Director of International Business at TechMix commented: “TechMix is focusing on expanding exponentially in the Asia Pacific region, and Australia is an important market for us as we continue to invest resources in the region. We have a unique portfolio of products validated by field & university studies and satisfied customers, and together with Country Vet we will bring these exciting swine products to Australia. Country Vet is the ideal partner for TechMix and we trust that their great combination of market experience, established distribution network and technical support will enable us to bring these solutions to the Australian producers.”

“We are honored that TechMix has placed its trust in our capability to develop its business and expand its market reach with this strategic partnership,” said Marnie van Barneveld,  Commercial Development Manager of Country Vet. “We are confident that with TechMix’s unique and proven products and our strong market strategy, we will help meet the growing demand for specialty swine nutrition products in Australia.’

“This is a very positive development for us as we start to build up market share for TechMix in Asia Pacific,” said David Saunders, CEO of LinkAsia Partners. “We are delighted to leverage Country Vet’s strong distribution network and professional approach to support TechMix’s growth goals in 2011 and beyond.”