Charoen Pokphand feed plant wins quality award
Charoen Pokphand Foods (CPF) has won two Thailand Quality Class (TQC) Awards in recognition of their integrated and quality management systems, according to the Office of the Thailand Quality Award.
Sompop Amatayakul, chairman of the Thailand Quality Award committee, said Charoen Pokphand Foods (CPF) Bangkok Produce Merchandising (BKP) and Pak Thong Chai Feedmill operations received TQA awards. However, no organisation was honoured with the highest TQA award this year.
World’s largest feedmill
CPF senior vice president Virote Kumpeera said Pak Thong Chai’s animal-feed plant was the largest in the world, with a capacity of 1.2 million tonnes per annum.
Built five years ago, the integrated feed mill is run by the firm’s younger-generation staff, he said.
"Normally when we do business, we tend to be only looking ‘forward’. TQA helps us to look 360 degrees … at all stakeholders," he said.
The Pak Thong Chai plant now assesses itself as one of the top-three animal feed mills in the world, each of which have an annual revenue of between US$1 billion and $3 billion.
Prior to implementing the TQA criteria, the firm was only assessing itself according to benchmarks set by the other 123 feed mills in the CPF group, said Virote.
American example
Modelled on the internationally recognised Malcolm Baldrige National Quality Award in the US, the Thailand Quality Award has been held annually since 2002.
There have only been three winners of the TQA award: Thai Acrylic Fibre in 2002, Thai Paper in 2003 and PTT’s Rayong Natural Gas Separation unit in 2006.
The TQA’s evaluation criteria comprise seven major aspects:
- leadership;
- strategic planning;
- customer focus;
- measurement, analysis, and knowledge management;
- workforce focus;
- process management; and
- business results.
In receiving the awards, the organisations proved they are capable of integrating all the organisational management tools involved in the seven areas used as the TQA criteria in a very effective manner, said the TQA chairman.
Since TQA involves a total quality management system, the benefits also go to suppliers, customers and other stakeholders in the winning organisations, he said.
More than 150 government departments in 75 provinces were implementing some of the TQA criteria for the first time this year, something Sompop said could result in faster and better services at some government agencies.
Source: The Nation
