Country Bird buys 50% of Nutri Feed
Poultry producer Country Bird Holding in South Africa got approval to acquire 50% of the animal feed business Nutri Feed.
The acquisition puts Country Bird in line with
production integration policies at leading poultry producer Astral and Rainbow,
South African’s second-largest.Country Bird is the third-largest poultry
producer by volume in the country.
production integration policies at leading poultry producer Astral and Rainbow,
South African’s second-largest.Country Bird is the third-largest poultry
producer by volume in the country.
“The idea is to improve our margins by
fully integrating marketing, breeding and feeding,” Country Bird’s financial
director, Robbie Taylor, said yesterday. “The margins on feed have been
increasing, while poultry margins remain under pressure. Greater exposure to the
feed industry puts us in a better profit position and secures our feed
supply.
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