Growth in Asian feed additives market

“The future of the animal feed additives market in
Southeast Asia will be in the non-antibiotic growth promoters market
segment,” says Frost & Sullivan Research Analyst Li Pheng Ooi.
“Moreover, additives that can reduce the cost of animal feed as well as diminish
the impact of environmental pollution will drive future market growth”.

Limited experiences
At the same time, end user
awareness about the benefits of non-antibiotic growth promoters, such as
acidifiers and direct-fed microbial, remains low. Limited familiarity with the
use of these additives and conservative end user attitudes towards trying
alternative products will hinder the expansion of the feed additives market in
Southeast Asia.
In addition, the abundance of cheap, generic products will
pose a challenge to feed additive market participants, particularly
multinational companies.
“Having technical sales support skilled in conveying
the technical merits and economic benefits of product use will be important to
establishing a good working relationship with customers,” says Ms. Ooi.
“Customers typically remain loyal to suppliers with whom they have forged close
working relationships.”

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