New name for Dutch takeover will be ForFarmers Hendrix
The takeover of Hendrix UTD feeds by ForFarmers from Nutreco was formalised and approved by competition authorities on 1 April 2012. The new organisation will continue as ForFarmers Hendrix in the Dutch market as of 1 January 2013.
The combined name was chosen to emphasizethe best qualities of both companies, ForFarmers said in a press release.
For this reason the new logo will contain a combination of the colours of both companies and the first bulk trucks have been painted with the new expression.
The freshly painted truck will be presented coming Saturday at an open door event at a pig production farm.
Until 1 January 2013 ForFarmers and Hendrix will continue operating under their current names with their standard products and policies.
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