Novozymes helps green the NASCAR machine
Enzyme manufacturer Novozymes has joined as a sponsor of American Ethanol, a new entity formed by Growth Energy to bring ethanol to the NASCAR racing circuit.
A new season of NASCAR racing is just around the corner in the US, but next year the race cars will be powered by a new and improved fuel – American Ethanol.
American Ethanol will be an official partner of NASCAR with exclusive rights. Sunoco is the official fuel provider of NASCAR and will continue to be the official fuel provider of the newly named Sunoco Green E15 – with a 15% blend of ethanol.
Marketing options
As part of the multiyear contract Novozymes will have at-track presence through various suite hosting, display booth, business-to-business summit and general ticket opportunities. These will provide the company with many additional ways to interact with customers, influencers, and the public at large.
Number one spectator sport in America
With more than 75 million loyal fans NASCAR is the number one spectator sport in America.
Although the sport’s roots are firmly based in Charlotte, North Carolina, its influence does not end at the US border.
Broadcasting races in over 150 countries, gaining fans outside the US, and featuring drivers from Denmark, Colombia, Canada, Australia, Italy, and Scotland, NASCAR’s popularity is spreading across the globe.
NASCAR holds more than 97 races each year across the US, Canada, and Mexico. With 36–43 cars participating per race and an average race length of three to four hours, and that is a lot of fuel – over 300,000 gallons (1.114 million litres) per year for the three national series combined in fact.
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