NutraCea and Beneo-Remy agree on distribution agreement
NutraCea, a global player in the production and marketing of value added products derived from rice bran and Beneo-Remy, active in functional food ingredients derived from rice, have announced an exclusive, co-branded sales and marketing agreement.
With the agreement NutraCea will produce stabilized rice bran (SRB) for exclusive distribution by Beneo-Remy under their "RemyLiVe" brand in over 40 countries in Europe, the Middle East and Africa (EMEA) as well as Russia, India, Australia and New Zealand.
All exclusive products distributed under the arrangement will be co-branded and will carry NutraCea logos and trademarks in addition to Beneo’s RemyLiVe branding.
In addition to the exclusive distribution of SRB products, NutraCea will also be working with Beneo-Remy on a non-exclusive basis to develop applications and sales for its RiSolubles, RiFiber, RiBalance and Defatted Rice Bran (DRB) products.
NutraCea is major global player in production and marketing of value added products derived from rice bran and holds many patents for stabilized rice bran (SRB) production technology and proprietary products derived from SRB.
Beneo-Remy is part of Beneo, which produces and markets food and feed ingredients worldwide. The company’s functional ingredients are derived from chicory root, beet sugar, rice and wheat and offer technological as well as nutritional benefits.
Beneo is fully owned subsidiary of the Suedzucker Group, employs almost 900 people and has production units in Belgium, Chile, Germany and Italy.
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