Official name change for feed additive company Lesaffre
As of today the Lesaffre animal care business unit will officially change its name to Phileo. The new name and branding will also be accompanied by a renewed website. What was the inspiration behind this name change?
Phileo taken from the Greek verb “to love,” conjures up notions of care, respect and protection. One of the reasons why the animal care business unit changed its name, alongside being driven by a pioneering business dynamic.
Its spiral-shaped logo illustrates new momentum and a forward-looking attitude. Joining forces with this evocative brand name is a new philosophy, which is equally resonant: “Raising life”.
Phileo will be at this year’s IPPExpo in Atlanta, you can visit them at stand 347.
Visit the Phileo-Lesaffre website to find out more about the company.
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