People: AB Vista fills pivitol role in Central Eastern Europe
AB Vista has appointed a new Business Manager to meet increased demand for its products in Central and Eastern Europe (CEE). With 12 years of specialist sales experience in this rapidly expanding market, Adrian Kaszuba will help develop and give support to markets across CEE for AB Vista’s growing range of animal feed micro-ingredients.
Reporting to the company’s Global Sales Director, Ari Kiviniemi, Adrian will be responsible for managing product sales and the overall sales process for AB Vista in CEE.
He will also be involved in setting objectives for the region and designing sales and marketing plans.
Another important part of the Business Manager role will be to maintain excellent stakeholder relationships, and report back on both market developments and changing customer needs.
Before joining AB Vista, Adrian was Division Sales Manager in the Animal Nutrition department of Barentz Ltd, which supplies raw materials to the food industry.
He has an MSc in Animal Nutrition, Production, Breeding and Management from Warsaw Agricultural University, Poland, and postgraduate qualifications in both Executive Management and Animal Nutrition Compound Feeds and Premix Production.
Ari Kiviniemi said: “CEE has become an important region for AB Vista, with more of our products becoming available there all the time. Adrian’s combination of experience in both business and animal nutrition will be invaluable when it comes to meeting the specific needs of the CEE market and its customers.”
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