People: Provimi appoint new technical sales manager ruminants
Rob Hulshof has taken up the position of technical sales manager in Provimi’s ruminant team in the Western Europe region. Based at Provimi office in Rotterdam, Rob will spend his time serving customers in Spain, Italy and The Netherlands.
In Italy and Spain he will be a vital part of Provimi’s ruminant market development efforts. “This will include distributor training and technical advice on our products,” says Hulshof.
Rob grew up on a dairy farm in the east of Holland and has a broad practical farm management background.
He then spent a year in New Zealand working on a 1200-cow unit where he was responsible for dry cow management. “I became very interested in dry cow management and in the cow’s metabolism in this period, because it has a huge impact on subsequent cow performance” he adds.
Fuelled with this interest, he returned to Holland and to Wageningen University where he obtained a Master-degree in animal nutrition. His thesis included a sustainability project on the effect of nitrate on methane production in beef cattle, carried out for Provimi in conjunction with a Brazilian research institute.
Over the past 2 years, Hulshof has been working as a ruminant research nutritionist within Provimi.
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