The International Visionary Award is given to an individual who has
demonstrated innovation and leadership in his/her profession and has
distinguished himself/herself through a commitment to sustainable international
business development.
“I am honoured to accept this award on behalf of Novus International. Our
vision is to help feed the world affordable, wholesome, food,” said Simons.
“To realize this vision we work to create scientifically-based innovations
that address the key challenges facing the global animal agriculture industry,”
he added.
Under Simons’ direction, Novus has become a leading developer of animal
health and nutrition programmes for the poultry, pork, beef, dairy, aquaculture,
and companion animal industries.
Simons has placed a great emphasis on promoting sustainable agriculture
practices including increased animal-based food supply, improved environmental
preservation, use of local by-products, food safety, renewable fuel sources,
animal welfare standards, and fresh water conservation.