Bayer HealthCare SEA consolidates its animal nutraceutical business
At Victam Asia 2012 Bayer HealthCare together with Dr. Eckel GmbH announced to further extend the efforts of establishing a high class animal nutraceutical-portfolio and customer services in Asia. The umbrella incorporates with Clariant (former Südchemie AG) and Agraquest Inc two more technology platforms.
- The crew of the Bayer HealthCare group presenting at Fiaap Asia. On the far right hand side Dr Jan Koesling, regional business development manager Animal Nutrition & Aquaculture.
The newest product in the joint portfolio is Pecutrin, a feed additive from Dr. Eckel and was recently launched in India.
Pecutrin is an innovative product which prevents common metabolic disorders in ruminants leading to better health and improved performance parameters.
To further diversify the portfolio in 2012 both companies actively progress nutraceutical business development of phytogenic and enhanced prebiotic brands.
Additive portfolio
Further products marketed in the field of high class feed additives comprise Baymix Aqua 200 and Latibon Plus ME from Dr. Eckel, Baymix Grobig BS from AgraQuest, and a claim extension of Toxisorb Premium from Clariant.
The products launched in the region in 2011 develop well and are gaining importance in the market of animal nutraceuticals.
“We want to consolidate our activities in the feed additive business together with our partners under one umbrella. Our customers appreciate being offered different technologies from one provider, supplying the best solutions for their individual needs”, states Rajesh Aggarwal, Head of Region South East Asia from Bayer Animal Health.
“With Bayer as our strategic partner in Asia we aim to expand our position as provider of innovative solutions for the feed industry.” says Andreas Lewke, Director of the newly opened Representative office of Dr. Eckel in Bangkok.
“We will actively pursue the joint development of a range of new products to meet the specific demand of our Asian customers.”
In cooperation with Bayer Technology Services Bayer HealthCare launched end of 2011 in Asia as a customer service pilot of the Bayer Quality Analyser operating the Bayer Microlabs establishing novel diagnostic standards in mycotoxin detection within feed raw material quality control.
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