Vitamin D3: difference in food and feed market demand

In the world of Vitamin D3, we are seeing a substantial difference in market demand for food versus feed grade products. Consumption of Vitamin D3 food supplements is trending upwards, especially as we enter the winter season. The British government is offering 2.7 million people Vitamin D3 because lockdown measures have kept people inside, increasing the risk of vitamin D deficiency. Recent studies have linked low vitamin D levels with an increased risk of Covid-19 infection, though it remains unclear whether vitamin D supplementation is actually protective against the disease.

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At the same time, the feed grade additive is continuing its slow price decline over the last 6 months. Prices are declining by single digits on a weekly basis, pointing to low demand that is not reflected in the human nutrition market.