People: Nutreco appoints new managing director

Based in Hong Kong, Li will lead Nutreco’s expansion in the Asian animal and fish feed markets. He holds an MBA and a Bachelor of Science degree in chemistry and a minor in economics from the Chinese University of Hong Kong.

Previously he has worked for Novus International, an animal health and nutrition company, where he has held various management positions since 2001, most recently as a member of the Executive Leadership Team and Vice President Sales & Marketing based in St. Louis, USA. Li will succeed Hugues Le Ruz, who has been appointed as Managing Director for Nutreco’s business unit Americas.

Nutreco has premix and fish feed plants in China, Vietnam, Indonesia and Japan and its total revenues in Asia amounted to approximately € 300 million in 2013. With a strategy focused on improving profitability by providing innovative and sustainable nutritional solutions to its customers.

Knut Nesse, CEO Nutreco, “I’m very happy that Samson Li will join Nutreco. He brings with him a wealth of experience, not only in our industry, but also generally in doing business in Asia”.