Alltech focuses on The Greenest Generation

Alltech’s founder and president, Dr. Pearse Lyons, captured the audience
attention by urging them to ‘rethink technology and business practices and
transform the agricultural industry’. He further added that the future of the
next generation will depend on redefining our mind set. According to Lyons, “Our
responsibly is to feed a hungry world and necessity is the mother of invention,
we must constantly look for sustainable energy resources.” He further added that
the message of the greenest generation is for society to believe in their dreams
and innovate solutions.

Dr. Mark Lyons, international projects director,
Alltech presented on ‘Creating The Greenest Generation‘. He emphasized
“We have to lead the next generation, erase apathy, embrace new technology and
encourage the next generation so that they can create bigger and brighter
things.” He suggested the challenge is to become inter-connected, look for
partnership and collaboration and embrace problems. He further discussed the
concept of the Greenest Generation and suggested that “No power on earth can
stop an idea whose time has come.”

Alltech’s annual Medal of Excellence
was presented to Dr. Ronan Power for his extensive work in advancing the use of
Nutrigenomics and gene expression profiling, as tools for improving nutritional
strategies in both animals and humans.

Looking to the young minds of the
industry and the 2008 Young Scientist award was awarded to Craig Lauder, Utah
State University, U.S.A., for his research scientific paper on “The Estrogenic
Mycotoxin Zearalenone and its Importance in Livestock Production.”

Three
of the world’s top agricultural policy makers came together to debate the
Greenest Generation. Mike Johanns, former secretary of the U.S. Department of
Agriculture (USDA); David Byrne, former EU Commissioner for Health and Consumer
Protection; and Osler Desouzart, president of OD Consulting in Brazil, informed
delegates of green solutions to consumer safety, energy and environmental
concerns based on their different perspectives.

John Y. Brown, Jr. the
architect of Kentucky Fried Chicken (KFC) discussed how KFC grew from humble
origins to become a global superbrand. He reiterated that “Superbrands are not
discovered and they don’t happen by mistake.” He further compounded this insight
by indicating that nothing in business happens without a sale.

Dr. Karl
Dawson, director of worldwide research, Alltech addressed key issues in the
animal livestock industry and provided delegates with ten green technologies for
animal agriculture. His discussion focused on the impact the livestock industry
has on three areas namely climate change, water availability and biodiversity.
He suggested that as the world changes we need to adapt new strategies such as
organic trace mineral supplementation, emission arming and novel waste
management systems which address green concerns.

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website:
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