Martek awarded for DHA feed additives
Frost & Sullivan announced that Martek Biosciences Corporation, creator of the fast-growing life’sDHA(TM) brand of DHA (docosahexaenoic acid), is the 2008 recipient of the North American Frost & Sullivan Customer Value Enhancement Award.
Each year, Frost & Sullivan presents this award to the company that has
best demonstrated the ability to expand its customer base, while maintaining its
existing customer base, with more innovative value creation and enhancement
strategies than competing vendors.
This Award recognizes the company’s
successful sales entry, customer acquisition and service strategies, and the
degree to which those strategies have met customers’ stated needs and
requirements. Such strategies are expected to significantly improve customer
interaction and contribute to their satisfaction.
This award is in
recognition of Martek’s long-standing, successful customer relationships and
innovative marketing and branding initiatives that have helped to establish the
company as a leading global provider of DHA omega-3 products. Life’sDHA is
derived directly from microalgae, a renewable, sustainable source of DHA that
does not deplete ocean resources and is produced entirely in the U.S. in a
FDA-inspected facility.
Novus is the exclusive worldwide distributor for
Martek’s DHA Gold® in all poultry and swine feed and
enrichment applications.
Related website:
Martek
