Michel Cup started his career in 1993 with Deloitte as Audit Manager. In 1999, he joined Royal Numico and held a number of financial positions, such as Director Corporate Accounting & Control and CFO Asia Pacific, based in Singapore.
He left Numico after it had been acquired by Danone end 2007.
Prior to joining Provimi, he worked with Akzo Nobel as Financial Director Decorative Paint Continental Europe.