Perdigão to launch pet food brands
Brazilian foodstuffs company Perdigão said that it will enter the pet food market, by launching dog food brands Balance and Supper. These are the first products of Essential Pet Care’s portfolio, a new division created for the pet food sector.
The company said it has invested R$4 million (€1.4
million) on a production line in the plant located in Francisco Beltrão, and its
production volumes will be adapted to the market’s demand. The company wants to
reach a 3% market share in the segment by the end of
2009.
million) on a production line in the plant located in Francisco Beltrão, and its
production volumes will be adapted to the market’s demand. The company wants to
reach a 3% market share in the segment by the end of
2009.
Related website:
Perdigão
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