VIV Asia: more exhibitors, slightly less visitors

The number of visitors to the show itself is only slightly less than the edition of two years ago. In 2007, the previous show in the Thai capital’s BITEC centre attracted 21,726 visitors.
VIV project manager Ruwan Berculo said, "Despite the economic downturn, VIV Asia attracted high quality trade professionals with serious buying power."

Visitors
The majority of visitors to VIV Asia came from Thailand (51.2%), which equaled 10,684 interested people. Thailand was followed by visitors from India (5.9%), Philippines (5.2%), Vietnam (4.8%) and Malaysia (4.35).
In total, 10,147 visitors from 93 different countries paid a visit to the show. The largest non-Asian country present in Thailand was the Netherlands, bringing a delegation of 168 people. Of all visitors, 22.7% indicated that his or her main business was poultry farming; 16.7% mentioned feed milling as key business; 14.2% of the visitors said their core market was feed ingredients, feed additives and/or animal health; and 12.1% considered pig farming as his or her main activity. VNU Exhibitions staff were told that animal health, feed additives and feed were the areas most visitors were interested in.

Exhibitors
Total number of exhibitors this year was 568, from 41 countries worldwide. This was a slight increase in comparison to 2007, when 518 exhibitors from 37 countries were present in Bangkok. "We saw a strong selection of innovations for poultry, pigs and aquaculture which contributed to the innovative buzz that was clearly present at VIV Asia 2009," Berculo said.

The next VIV Asia will be held in Bangkok once more, 9-11 March, 2011.