VIV China 2014: Successful recipe for future shows

The number of  registered visitors increased by 10% compared with the previous show. Attendees came from China but also the internationalisation of the tradeshow is evident; the share of international visitors increased to 14%.

“Our primary target was to attract the top technical leaders and business decision-makers in pigs, poultry and aquaculture from the seven main Chinese provinces for animal protein production,” says VIV Worldwide project manager Ruwan Berculo.

“From our market surveys we learned that extending the VIV China format – so it became a hub of a wide range of different information exchanges and networking opportunities over several days – could have equal appeal to those professionals from other countries who wanted to learn about China’s own dynamics in producing animal proteins”.

Although the business environment of the VIV China 2014 exhibition itself occupied the three days from Tuesday 23 September to Thursday 25 September, it was the culmination of a full package of knowledge-transfer meetings for the livestock industries and aquaculture that began in Beijing the previous Saturday September 20 with a three-day VIV International China Summit.
Featured subjects included:

• an international poultry forum,
• a pork outlook seminar,
• an Aquatic China conference and topical commercial seminars and presentations.

Looking ahead to 2016, the show format now is set. VIV China returns on the dates of 6-8 September, to be at the heart of a business week starting on Sunday 4 September – during which the exhibition will be co-located in Beijing with the World’s Poultry Congress 2016.